Yesterday I had the opportunity to attend the Marketing Resource Seminar (Click here) held by the Meeker Chamber at Mountain Valley Bank.
The Print Shop / Craig Daily Press had some tips and statistics on mailing ads to customers, apparently more people open ad mail than I thought.
KRAI/55country had some very interesting points about incorporating repetition and image into your ads. Obviously radio reaches a lot of people all day long. What I really gleaned from them, is that you should tell a story about what you do to generate interest in your business. So don’t be surprised if you see some site changes in the near future reflecting that philosophy. I think it is a little bit more difficult for me to describe my business, than most others. For example,
For Valley IT it is much more complicated. What does an IT Services company do? Well, a little bit of everything: aquire, setup, manage, and maintain servers, computers, and other technology equipment, manage digital security, design networks and applications, answer any and all computer questions, develop websites, and much more. IT Services really manages Information Technology, in all of its various forms.
The newspaper also had some good points about marketing. The ones that stick out in my mind are: “We need to work together with each other, even competitors, to improve everyone’s businesses”, and secondly, “You really do need to advertise, and people really do see your ads in the paper”.
I really appreciate the Meeker Chamber helping us out, everyone who is willing to learn can benefit greatly from these seminars.